3 min readJan 31, 2023

Resilience in Business Development: Lessons from My Failed Start-Ups in Nigeria

Starting a business is never easy, and it can be even more challenging in Nigeria, where the business environment can be difficult due to a variety of factors such as limited access to capital, weak infrastructure, and complex regulations. Despite these challenges, many entrepreneurs still try to launch their businesses in Nigeria and succeed, while others fail multiple times before eventually finding success. In this article, we will discuss resilience in business development and how it can be a key factor in overcoming failures in starting a business in Nigeria.

What is Resilience?

Resilience is the ability to adapt to and recover from difficult situations. In the context of business development, resilience refers to the ability of an entrepreneur to bounce back from failures and setbacks, and to keep moving forward despite the challenges. It involves the ability to learn from failures and to use that knowledge to make better decisions in the future.

Why is Resilience Important in Business Development?

Starting a business is a complex and risky process that requires a significant investment of time, money, and effort. In Nigeria, this process is even more challenging, with many entrepreneurs encountering obstacles and setbacks along the way. However, resilience can help entrepreneurs overcome these obstacles and find success.

For example, if an entrepreneur fails to secure funding for their business, they may become discouraged and give up. However, a resilient entrepreneur will use this experience to better understand the funding landscape and to develop new strategies for securing funding. Similarly, if a business faces competition from other companies, a resilient entrepreneur will use this experience to identify areas where they can improve their business and become more competitive.

Tips for Developing Resilience in Business Development

Embrace Failure: It is important to understand that failure is a natural part of the business development process. By embracing failure and viewing it as an opportunity to learn and grow, entrepreneurs can develop resilience and increase their chances of success.

Learn from Mistakes: Entrepreneurs should take the time to reflect on their failures and to learn from them. By doing so, they can identify the root causes of their failures and develop strategies for avoiding similar mistakes in the future.

Build Strong Support Networks: Entrepreneurs should build strong networks of family, friends, and business advisors who can provide support and encouragement during the ups and downs of starting a business.

Stay Positive: It is important to maintain a positive outlook, even in the face of failure. By focusing on the opportunities that come from setbacks and by maintaining a positive attitude, entrepreneurs can stay motivated and keep pushing forward.


Starting a business in Nigeria can be challenging, but resilience is a key factor in overcoming failures and finding success. By embracing failure, learning from mistakes, building strong support networks, and staying positive, entrepreneurs can develop the resilience they need to overcome obstacles and achieve their business goals.

David Idris. CEO, Glemad PLC


Glemad is a global pioneering provider of next-generation digital transformation and software development company.